3 Ways to Network the Right Way

There’s a definite right way and wrong way to network: avoid the faux pas and network the right way with these easy tips.   Networking is becoming a requirement for landing a dream job – but unfortunately, it’s not a skill they teach in business school. Just like with anything else, there’s a right way and a wrong way to network – and requesting thousands of LinkedIn connections from complete strangers is about as effective as  having too many drinks at a party. In both cases, you’re not that fun to be around. Networking can be incredibly rich and rewarding. It can lead you to connect with entrepreneurs who have succeeded in their own businesses, boost you up the career ladder, or help you launch the business of your dreams. You just have to know how to network the right way – and for many people, it’s not a walk in the park. That’s why I’ve come up with some guidelines for effective networking.   Want to be friends?” Rule number one of business: don’t hire your BFF. Or your BF (or GF, for that matter). When it comes to work, I make it a rule of mine to leave those I love out of the equation. That way, when you have to make some tough calls (and inevitably, you will), you won’t have to tread lightly. The reason for this rule is clear: you can’t stay friends after a break-up, and you probably won’t be able to salvage a friendship with someone you’ve gone into business with if things go sour. The camaraderie that was once there in...

13 Fun Things About Entrepreneurship

What are surprisingly fun things about entrepreneurship?   Entrepreneurship can be hard work, but the pathway to starting your own business is full of surprises: one being that it’s actually fun. So, what are some fun things about entrepreneurship? We’ve caught up with 13 YEC entrepreneurs who share why entrepreneurship for them.   Question: What is one surprisingly fun thing about being an entrepreneur? DARRAH BRUSTEIN Network Under 40 / Finance Whiz Kids Kinship “When I was a kid, my first car was a Jeep Grand Cherokee and I was always jealous of the Jeep Wrangler drivers who had a special “Wrangler wave” when they passed one another. It’s an odd parallel to the way it feels when you meet another entrepreneur. There is an automatic kinship between you which often leads to great relationships and storytelling of ups, downs, tips and warnings.”[email protected]   ROB FULTON AudioLumin Versatility in Work Environments “I love to travel and think that it’s incredibly important to have in your life — it broadens your mind, expands your experiences and ultimately inspires you to create bigger and better products given your newfound understanding of the world. I love the ability to take my company anywhere, and operate from any corner of the globe, without slowing momentum.”[email protected]   BASHA RUBIN Priori Legal My Team “When I first started working on the idea for Priori, I spent a lot of time alone in my apartment or in coffee shops creating a business plan and trying to get potential advisors or investors to meet with me. In the past year, we’ve grown from three employees to 10 — and...

11 Powerful Ways to Define Your Personal Brand This Year

Take notes from these successful entrepreneurs who share powerful tips to help you define your brand.   If you have ever wanted to create your own personal brand, but you did not quite know how to go about it, you’re in luck. Some personal brand experts weigh in on the some powerful ways to define your personal brand this year. Question: What is the most powerful action I can take to define my personal CEO brand in 2016?   MURRAY NEWLANDS Due.com Tell Your Story “Come to grips with your story and topics, then tell it via social media. If you have a successful company, you should hire people to help you with the things you cannot find time for. Social media is increasingly pay to play, and you should not be afraid of paying to amplify your great content.” @murraynewlands SIMON CASUTO eLearning Mind Pay Attention “An important and sometimes overlooked part of the CEO position is listening to your team and really caring about what you’re hearing. Make yourself available and open, and do your best to respond proactively to what your team tells you.” @simoncasuto JOSHUA LEE StandOut Authority Launch Your Best-Selling Book “As the CEO, you’re the face of your company. Who’s the CEO of AT&T? You probably don’t know. CEO of T-Mobile? You’ve probably seen John what’s-his-name in interviews and on social media. One big thing you can do to get more attention for yourself and your company is to get your book published. Then hire a quality company to build your audience platform and promote your book to bestseller.”[email protected] MARK SAMUEL Fitmark Be Transparent...

2 Simple Ways to Personalize Your Marketing Outreach

How do you personalize your marketing outreach so that you will reach the right people?   When a new company attacks a market, they often take a niche approach. They try to speak to an audience that is currently underserved by existing players with a message or feature that resonates. Whether you call it thin edge of the wedge or establishing a “beachhead,” the logic is that every group, down to the individual person, has slightly different preferences. That’s why there are so many cereal options at your grocery store. With digital marketing, you’re able to take this personalization to the extreme. In fact, according a recent Forrester survey, 63 percent of marketers rated personalization as “extremely important” to their long-term goals. What’s more, an Adobe survey of marketers tapped personalization as the most important feature, above big data and social. The two easiest ways to personalize your marketing outreach are through email campaigns and Facebook ads. Here’s how you can implement these tactics into your customer strategy. Email Campaigns If you do any kind of email marketing, you should almost certainly be using an ESP (email service provider) that integrates with your database of customers and allows you to sort based on different attributes. We use the ESP Klaviyo, though I’ve also heard good things about Customer.io and Vero. When someone places an order with our company, Blank Label, we send basic purchase information to Klaviyo, including customer name, product, price and time of purchase. From there, we can create different lists, such as one for customers who have only purchased dress shirts, and another for people who haven’t purchased in the last 12 months. The...

10 Game-Changing Business Strategies From a Serial Entrepreneur

Want to take your company to new heights? Consider these game-changing business strategies.   If you’re an entrepreneur (or even if you aren’t), you’re constantly looking for ways to improve your business. Here are some game-changing business strategies that can help you take your company to new heights. There will come a time when your company is no longer a startup or small business. I’ve been there. Back in 2011, I started Pixloo, a virtual platform for selling your home, with my mentor and fellow entrepreneur, John Rampton. We slaved away for eight months before launching the business. When we finally went live, it was incredible. We had thousands of customers every day. We then sold only 42 days later to a large real estate firm. Despite all the problems we had along the way, I also learned what it takes to get your startup to the next level. Here are some of the key business strategies: Revisit Your Business Plan Often Your business plan isn’t set in stone, and it will change as your business evolves. Revisit it to re-assess goals once you see what’s working and what’s not. Then make adjustments as necessary. This is a fluid work in progress. Plus, it’s helpful to remember what your initial goals were and the steps you took getting there. Our business plan changed three times before we officially launched. This will happen as you innovate and pivot. Revisit your business plan and adjust as needed. Up Your Social Media Game Many businesses benefit from a social media presence and a social media manager. If your social media analytics aren’t where you want them to be, consider hiring a professional to...