2 Simple Ways to Personalize Your Marketing Outreach

by Elle Kaplan | Jan 14, 2016 | BDE, Productivity

How do you personalize your marketing outreach so that you will reach the right people?   When a new company attacks a market, they often take a niche approach. They try to speak to an audience that is currently underserved by existing players with a message or...

How Simple Numbers and Big Business Equate to Marketing Success

by Elle Kaplan | Jan 14, 2016 | BDE, Productivity

One of the best ways to grow your business is ensuring you have a marketing plan in place. So how do you create a plan that will equate to marketing success?   Marketing is the engine that drives every business. In any given week, the number of newly verified...

8 Cutting-Edge Publishing Platforms Worthy of Your Company’s Marketing Spend

by Elle Kaplan | Jan 14, 2016 | BDE, Productivity

  What are the best publishing platforms for marketing your business online?   How do you get the most out of a limited marketing budget? You research as many available tools as you can before choosing the best one for your company. The same goes for...

10 Game-Changing Business Strategies From a Serial Entrepreneur

by Elle Kaplan | Jan 13, 2016 | BDE, Entrepreneurship, Productivity

Want to take your company to new heights? Consider these game-changing business strategies.   If you’re an entrepreneur (or even if you aren’t), you’re constantly looking for ways to improve your business. Here are some game-changing business...

10 Questions You Should Always Ask a Potential Mentor

by Elle Kaplan | Jan 13, 2016 | BDE, Entrepreneurship

How do you find the perfect mentor to help you along your entrepreneurial journey? Entrepreneurship can be a lonely journey, which is why finding a mentor can make it that much easier. But how do you find the perfect person to help you along? YEC entrepreneurs weigh...