Avoiding Familiarity Bias as an Investor

Often, we’re inclined to buy local or to go with something that we’re familiar with. Take produce, for instance – if there was a local farm you had visited, you’d probably be more likely to purchase food from there over an unknown source from the supermarket. This is...

Avoiding Loss Aversion in Investing

We naturally don’t enjoy losing – whether it’s just a through a friendly sports game or an intense competition, we’ve all felt that sting before. What you may not realize is that we naturally despise losing so much that we notice it far more than a gain. In...