12 Traditional Marketing Tools Guaranteed to Improve Your Business

12 Traditional Marketing Tools Guaranteed to Improve Your Business

Sometimes going back to the basics of marketing and using traditional marketing tools is what it takes to boost sales.   The way we do business is constantly in flux, and as consumer behaviors change, marketers have to stay on their toes and adapt to the changing times. However, sometimes new and shiny techniques are not always best. Here are some traditional marketing tools and techniques that some savvy YEC entrepreneurs swear by:   Question: What traditional marketing tool has really helped your business?   DAVID EHRENBERG Early Growth Financial Services Face-to-Face Meetings “Getting out and meeting potential clients face to face, then working hard to build relationships with them, still yields the highest returns for us. Most of our customers are referrals from existing clients, investors and other service providers in our ecosystem. I spend a significant portion of each day meeting people, networking, following up with old contacts and checking in with clients.”   JOHN RAMPTON Due Phone Calls “Picking up the phone and calling each and every one of my customers has been one of the best ROIs that we ever thought possible. We decided to call each and every one of our customers a few months ago — turns out some were very happy and are now paying us more, while others were unhappy and we had no idea. Since then, we haven’t had one customer leave us.”   MICHAEL PORTMAN Birds Barbershop Direct Mail “Nobody reads mail anymore. That’s because there is very little of it nowadays. Direct mail is finally starting to stand out in the mailbox because it is often the only...