8 Cutting-Edge Publishing Platforms Worthy of Your Company’s Marketing Spend

  What are the best publishing platforms for marketing your business online?   How do you get the most out of a limited marketing budget? You research as many available tools as you can before choosing the best one for your company. The same goes for publishing platforms. But if you don’t have the time to look into every new platform out there to find the best publishing platforms for marketing, fear not! We’ve gone to the experts to find out what the best publishing platforms are and which will give you the best bang for your buck. Question: What is one newer publishing platform you will be investing marketing dollars into utilizing in the next quarter and why? MARK SAMUEL Fitmark Twitter Ads “We’re looking into spending money to boost posts on Twitter and utilize it as a strategic advertising platform in the coming months. We use Twitter daily and have grown a great organic following. However, we believe their pay-to-play platform to grow our following, plus being able to target specific current and would-be customers, is beneficial for long-term growth on that social channel.” @markalansamuel DOREEN BLOCH Poshly Inc. LinkedIn’s Publishing Platform “LinkedIn is now a publishing powerhouse, so it’s an ideal place to invest more marketing dollars. LinkedIn’s Publishing Platform is fantastic for long posts, and there is built-in virality among busy professionals due to the strength of LinkedIn’s network. Sponsored Updates on LinkedIn can target a user’s exact job title and employer, and LinkedIn Groups are a great way to build community.” @DoreenBloch LANE CAMPBELL June A Physical Event “I’m hearing good things about an old platform called throwing a physical event. I might...

10 Game-Changing Business Strategies From a Serial Entrepreneur

Want to take your company to new heights? Consider these game-changing business strategies.   If you’re an entrepreneur (or even if you aren’t), you’re constantly looking for ways to improve your business. Here are some game-changing business strategies that can help you take your company to new heights. There will come a time when your company is no longer a startup or small business. I’ve been there. Back in 2011, I started Pixloo, a virtual platform for selling your home, with my mentor and fellow entrepreneur, John Rampton. We slaved away for eight months before launching the business. When we finally went live, it was incredible. We had thousands of customers every day. We then sold only 42 days later to a large real estate firm. Despite all the problems we had along the way, I also learned what it takes to get your startup to the next level. Here are some of the key business strategies: Revisit Your Business Plan Often Your business plan isn’t set in stone, and it will change as your business evolves. Revisit it to re-assess goals once you see what’s working and what’s not. Then make adjustments as necessary. This is a fluid work in progress. Plus, it’s helpful to remember what your initial goals were and the steps you took getting there. Our business plan changed three times before we officially launched. This will happen as you innovate and pivot. Revisit your business plan and adjust as needed. Up Your Social Media Game Many businesses benefit from a social media presence and a social media manager. If your social media analytics aren’t where you want them to be, consider hiring a professional to...
3 Steps for Creating a Successful Kickstarter Campaign

3 Steps for Creating a Successful Kickstarter Campaign

Launching a successful Kickstarter campaign involves three critical steps that are not to be overlooked.   So you want to know how to raise $1 million through a successful Kickstarter campaign? Read on to learn how we did it for Phree in three steps: Step One: Community Building At the core of any successful crowdfunding campaign is a community of supporters. Months before the campaign started, Phree’s founders had already updated their family and friends that they would be holding such a campaign and asked for their support. On the day of the campaign’s launch, the Phree team invited their friends and family to a party on the rooftop of WeWork Tel Aviv. This helped them immediately create an initial community of contributors, which is extremely important in the early days of a campaign before any media outreach is done. The reason? If a journalist sees 10-20 percent of the campaign goal had already been raised by the time he gets the story, it encourages him to cover it. As the campaign continued to gain momentum, this community became bigger and bigger, and we kept them updated and engaged at all times. We told them every time we reached a new funding high and continued to thank them for their support, every step of the way. We kept them intrigued by constantly sharing new videos of how to write with our pen, whether it be on bananas or a wall, and listened to their feedback. We continuously analyzed what kind of people our community consisted of, determined what was important to them, and acted accordingly. For example, when we...