How Simple Numbers and Big Business Equate to Marketing Success

One of the best ways to grow your business is ensuring you have a marketing plan in place. So how do you create a plan that will equate to marketing success?   Marketing is the engine that drives every business. In any given week, the number of newly verified leads should meet or exceed the number of discarded leads and closed deals if you want to grow your business. This means that you’ve got to be in constant marketing mode. You can’t take your foot off the gas. You have to plan ahead. Simple Numbers The best way to be in constant marketing mode is to have the right systems and the right people. Attracting, hiring and motivating staff on an ongoing basis is key to working with leads and getting sales. Planning your marketing will allow you to increase your income, prepare you to bring on additional staff, build your expert status within the community your business caters to, reduce stress and eliminate the frustrations of slumps in business referrals and lead generation. Small business owners typically wear many hats, making it difficult to plan strategic, long-term marketing campaigns. When I started my company, Therapy Newsletter, in 2007, I was handling customer support, billing and product improvement at the same time. Since I didn’t know my numbers, I was working hard, not smart. Today, we know our exact cost of client acquisition and how much a new client is worth to us. Small business owners may find themselves involved in first tier marketing, inventory, direct sales, contract negotiations and more, which makes it easy to lose sight of the big...