8 Cutting-Edge Publishing Platforms Worthy of Your Company’s Marketing Spend

  What are the best publishing platforms for marketing your business online?   How do you get the most out of a limited marketing budget? You research as many available tools as you can before choosing the best one for your company. The same goes for publishing platforms. But if you don’t have the time to look into every new platform out there to find the best publishing platforms for marketing, fear not! We’ve gone to the experts to find out what the best publishing platforms are and which will give you the best bang for your buck. Question: What is one newer publishing platform you will be investing marketing dollars into utilizing in the next quarter and why? MARK SAMUEL Fitmark Twitter Ads “We’re looking into spending money to boost posts on Twitter and utilize it as a strategic advertising platform in the coming months. We use Twitter daily and have grown a great organic following. However, we believe their pay-to-play platform to grow our following, plus being able to target specific current and would-be customers, is beneficial for long-term growth on that social channel.” @markalansamuel DOREEN BLOCH Poshly Inc. LinkedIn’s Publishing Platform “LinkedIn is now a publishing powerhouse, so it’s an ideal place to invest more marketing dollars. LinkedIn’s Publishing Platform is fantastic for long posts, and there is built-in virality among busy professionals due to the strength of LinkedIn’s network. Sponsored Updates on LinkedIn can target a user’s exact job title and employer, and LinkedIn Groups are a great way to build community.” @DoreenBloch LANE CAMPBELL June A Physical Event “I’m hearing good things about an old platform called throwing a physical event. I might...