3 Steps for Creating a Successful Kickstarter Campaign

3 Steps for Creating a Successful Kickstarter Campaign

Launching a successful Kickstarter campaign involves three critical steps that are not to be overlooked.   So you want to know how to raise $1 million through a successful Kickstarter campaign? Read on to learn how we did it for Phree in three steps: Step One: Community Building At the core of any successful crowdfunding campaign is a community of supporters. Months before the campaign started, Phree’s founders had already updated their family and friends that they would be holding such a campaign and asked for their support. On the day of the campaign’s launch, the Phree team invited their friends and family to a party on the rooftop of WeWork Tel Aviv. This helped them immediately create an initial community of contributors, which is extremely important in the early days of a campaign before any media outreach is done. The reason? If a journalist sees 10-20 percent of the campaign goal had already been raised by the time he gets the story, it encourages him to cover it. As the campaign continued to gain momentum, this community became bigger and bigger, and we kept them updated and engaged at all times. We told them every time we reached a new funding high and continued to thank them for their support, every step of the way. We kept them intrigued by constantly sharing new videos of how to write with our pen, whether it be on bananas or a wall, and listened to their feedback. We continuously analyzed what kind of people our community consisted of, determined what was important to them, and acted accordingly. For example, when we...